Acara Strategy, is a reputation management agency, that gives you the edge in a world gripped by 24/7 media scrutiny. Acara is an international strategic communications consultancy, which brings together 20 years of top-level journalism with expertise in reputation management, CEO positioning, media training and digital storytelling.

We ensure that your brand, personal or professional, makes a tangible, credible and lasting impression on the media landscape. Acara prides itself on being your gatekeeper and gateway to an global audience.


Our Services

Pressing the positive while suppressing the negative.

1 | Reputation Management

Acara’s goal is to combine a trusted network, in-depth experience and expert industry knowledge to drive your brand visibility over digital and traditional platforms, and across Asia regional and international media. The essence is to know what to say, how to say it, when, to whom and why. Our personal reputation management provides you with new opportunities and insights to incur positive awareness. 

2 | Issues & Crisis

We identify the potential issues, use scenario planning to prepare you should problems arise, and react quickly in the event one does and, worst case, develops into a crisis. The focus is to protect your reputation at all times. In case of a catastrophic event or a crisis, we can propose series of steps to help you deal and handle the issue to avoid affecting your reputation negatively.


How can you create reputational value for yourself and your organization? Acara has CEO reputation management service which can help in developing your personal narrative and, through a series of executive media training sessions, guide you on the techniques to ensure you leave a positive impact with the audience. Our CEO positioning strategy in Hong Kong also includes implementation of a thought leadership strategy, which will range from the written word and OpEds, to sourcing keynote speaking opportunities.


The training is led by a former prime-time Bloomberg TV Anchor with 20 years’ experience, renowned for landing exclusives through interviews with world leaders and Fortune 500 CEOs. We use a series of techniques and innovative exercises to fully prepare you for every media eventuality, digital or broadcast. This preparation will ensure that you generate the desired result and avoid any pitfalls.


Acara uses film and digital platforms, including webinars and podcasts, to give clients the confidence and skillset to channel their storytelling techniques and emotionally engage with their online audience. We work with Shanghai-based film production house ARTeFACT Entertainment and Hong Kong-based creative studios Reset and Create Productions.


Acara brings not only 20 years’ experience in the financial media but also connections to the world’s leading business editorial. We help to develop an effective media strategy to navigate any capital market event, ranging from shareholder activism, or a short selling attack to IPOs, spin-offs, or M&A, including hostile approaches.