Win The Audience & Protect Your Brand

Mission Statement

Acara Strategy gives you the edge in a world gripped by 24/7 media scrutiny. As an international strategic communications consultancy, Acara Strategy combines two decades of top-level journalism experience with specialized expertise in reputation management, media strategy and impactful media and presentation training.

We ensure that your brand, personal or professional, makes a tangible, credible and lasting impression on the media landscape. Acara prides itself on being your gatekeeper and gateway to a global audience.

What Leaders Are
Saying About Us
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“John’s years in top-level journalism, and his innate understanding of the media, added an invaluable layer of expertise and insight to our Communications strategy. He has been a trusted advisor in numerous boardroom-level discussions, detail-orientated in his execution and professional throughout. John will always be a dependable counsel to myself and the Melco management.”

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“We cannot thank John enough. His proactive engagement helping us to prepare for our annual Investor Summit in Singapore was critical to the day’s success. His years of on-air experience shone through on stage, and this experience and his professionalism made a significant difference to helping prepare our teams. John was an amazing moderator, interviewing the two keynotes, and these made our sessions as thought provoking as possible. The feedback from our investor audience was overwhelmingly positive. We look forward to an opportunity to work with him again. From the entire team at Keystone, we want to thank John for his amazing partnership.”

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“We are delighted with John’s representation of Battersea Power Station in Asia, where he has been instrumental in helping us reach our audiences through quality, well-targeted media coverage in some of the most influential national newspapers across the region. John’s professionalism, drive and network of media contacts means he can deliver strong results, often in a short space of time. Over a period of six months, John produced more results for us than some agencies have in years.”

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“We enjoy working with John – his advice and guidance is incisive and penetrating. He cuts to the chase and wastes no time in helping us identify and leverage brand enhancing media opportunities. John also goes the extra mile. In addition to introducing us to the influential mainstream media, John ensures we elicit the most effective outcome and he diligently prepares our senior team for the interview process and experience. John brings us both external and internal benefits.”

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“I have worked with John on a number of projects, and he always brought a keen intellect, extensive knowledge, and sharp sense of humor to every meeting.  His ability to prepare is exceptional, as a gifted broadcaster who meticulously does all his own research. He adds to that an ability to interact seamlessly with scholars, economists, politicians and business leaders. I have always viewed John as a valued partner, and I look forward to having the opportunity to work with him again.”

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“John’s experience in journalism and communications provided invaluable insight and support for the opening of Soho House Hong Kong in September 2019. His advice was a huge help with our launch into a new region.”

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“ Having explored a few options to deliver our PR and media strategy, we quickly concluded that Acara Strategy would be the right partner for TTB. John is a highly seasoned media expert, and was a pleasure to work with as he built a streamlined and holistic narrative for our firm. He meticulously prepared us through various aspects of media training and message shaping, both digital and analogue, and executed with a professional yet personal touch. The results were excellent, as he secured us prime media coverage with the major international publications”

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John has had the most remarkable career with Bloomberg where, in a highly competitive market, he helped to build the reputation of Bloomberg Television as a significant influence and commentator. Add to this his personal enthusiasm and John shows himself as being a dynamic and driven individual.

Our Services

Pressing the positive while suppressing the negative.

01REPUTATION MANAGEMENT

Acara’s goal is to combine a trusted network, in-depth experience and expert industry knowledge to drive your brand visibility over digital and traditional platforms, and across Asia regional and international media. The essence is to know what to say, how to say it, when, to whom and why. Our personal reputation management provides you with new opportunities and insights to incur positive awareness.

02ISSUES & CRISIS

We identify the potential issues, use scenario planning to prepare you should problems arise, and react quickly in the event one does and, worst case, develops into a crisis. The focus is to protect your reputation at all times. In case of a catastrophic event or a crisis, we can propose series of steps to help you deal and handle the issue to avoid affecting your reputation negatively.

03RISK MITIGATION

Acara Strategy is proud to partner with U.S.-based V2 Global, a risk mitigation and consulting firm, delivering strategic analysis, crisis management, and advisory services to executives, legal, and high-profile clients, swiftly resolving and mitigating business risks.

04 EXECUTIVE MEDIA TRAINING

The training is led by a former prime-time Bloomberg TV Anchor with 20 years’ experience, renowned for landing exclusives through interviews with world leaders and Fortune 500 CEOs. We use a series of techniques and innovative exercises to fully prepare you for every media eventuality, digital or broadcast. This preparation will ensure that you generate the desired result and avoid any pitfalls.

05DIGITAL STRATEGY

Acara Strategy is proud to partner with Asia-based Concinnity, experts in digital strategy, delivering SEO, growth hacking, video production, reputation management, and online asset oversight to help businesses grow globally.

06CAPITAL MARKET ADVISORY

Acara brings not only 20 years’ experience in the financial media but also connections to the world’s leading business editorial. We help to develop an effective media strategy to navigate any capital market event, ranging from shareholder activism, or a short selling attack to IPOs, spin-offs, or M&A, including hostile approaches.