Acara Strategy was founded by former Bloomberg News Anchor John Dawson and is focused on the dual goals of preserving the integrity of your brand while, at the same time, driving your message. Pressing the positive while suppressing the negative.

Effective storytelling is vital in today’s 24/7 avalanche of information. A reader or viewer’s attention span is easily distracted and the average visit to a page can last for as little as three seconds. Central to successfully raising your brand image is to engage the media, digital and traditional, and to understand a journalist’s wants and needs. These can include a relevant news hook, powerful exclusive, or punchy quote. Possessing that unique journalistic insight can often be the key to a winning outcome.

Reputation management in the 21st century is evolving by the day. Staying ahead of the curve is crucial to driving your message and potential. Press releases have a purpose, but they face increased competition from multiple storytelling platforms: video, podcasts, social media and other digital platforms. With this overload has come the proliferation of fake news. As a result, effective storytelling across credible platforms carries more gravitas than ever before. The old newsroom formula of “what, when, where, which and why” has never been more relevant – when they match the facts.
 
John has spent a career honing his craft in journalism and communications. He is uniquely positioned to bring 20 years’ experience chasing stories in a deadline-obsessed newsroom together with an innate client insight on how best to navigate the media. Combined, this gives him an unrivalled vantage point to deliver the most effective results.